Eye-catching websites
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We focus on your business goals and align on a strategy to attract the customers you want. While delivering an amazing experience and taking into account their own goals.




"Their deep dive on our brand and vision helped us inform the rest of our marketing and branding."
We acheived a redesign that was super personalized and made our thoughts a reality.
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Your website is the home of your brand. We help you highlight why you're what your ideal customer needs. While getting across the message of your mission and values. All with an amazing design and stunning animations.
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Overview
During my internship at LineupX, I developed a comprehensive design system for their AI-powered recruiting platform. This involved defining typography, color palette, custom icons, and a library of reusable UI components to ensure a consistent and visually appealing user experience across web and mobile applications. The documentation included design principles, guidelines, and assets, emphasizing user-centricity, accessibility, and AI-driven innovation, while also addressing responsive design and accessibility standards.
DURATION
June 2020- October 2020
TOOLS USED
Figma
Zoom
Adobe Illustrator
Miro
Zoom
Adobe Illustrator
Miro
TEAM
Team of 3 (2 Developers, 1 UX designer)
MY ROLE
UX Designer
UX Researcher
Founder
UX Researcher
Founder
Execution
THE FOUNDATION
For the website layout of LineupX's web portal, I opted for a 12-column stretch layout with a 32px gutter and 112px margin tailored for a 1920 screen resolution. Given the project's specific focus on web interfaces and the absence of mobile responsiveness in the initial scope, this choice provided several advantages. The 12-column structure offers flexibility and precision in arranging content and UI elements, ensuring a visually balanced and organized design. The 32px gutter and 112px margin allow ample spacing between columns and content, enhancing readability and user experience on larger screens. This layout decision prioritized optimal use of screen real estate and helped maintain a clean and user-friendly interface for LineupX's web platform.
TYPOGRAPHY
In designing LineupX's web portal, I carefully considered typography as a fundamental element in shaping the user experience. I chose the "Poppins" typeface for its versatility and psychological appeal.
Why Poppins?
Poppins was selected for its exceptional readability, even at smaller sizes, ensuring users could effortlessly consume content. Its modern and friendly aesthetic conveys a sense of approachability and aligns well with LineupX's goal of connecting people with opportunities through AI technology. The variety of font weights in Poppins allowed me to establish a clear visual hierarchy, differentiating headings, subheadings, and body text effectively. This choice also reflected LineupX's image of modernity and innovation. By following principles of visual hierarchy and employing Poppins, the web portal not only communicates information efficiently but also fosters a user-friendly experience, in line with LineupX's brand identity and objectives.
Why Poppins?
Poppins was selected for its exceptional readability, even at smaller sizes, ensuring users could effortlessly consume content. Its modern and friendly aesthetic conveys a sense of approachability and aligns well with LineupX's goal of connecting people with opportunities through AI technology. The variety of font weights in Poppins allowed me to establish a clear visual hierarchy, differentiating headings, subheadings, and body text effectively. This choice also reflected LineupX's image of modernity and innovation. By following principles of visual hierarchy and employing Poppins, the web portal not only communicates information efficiently but also fosters a user-friendly experience, in line with LineupX's brand identity and objectives.
ICONOGRAPHY
For LineupX's web portal, I meticulously curated icons to optimize visual appeal and functionality. I chose Lucid icons due to their superior aesthetic qualities, particularly their rounded edges, which lend a softer and more inviting visual feel. These icons not only adhere to modern design trends but also align perfectly with LineupX's user-centric approach. To maintain consistency and usability, I standardized the icon size at 24px, ensuring that these visual cues harmoniously integrated with the platform's overall design
COLOR PALETTE
While I certainly appreciate the role of color in creating visually appealing designs, my primary focus has always been on clear communication within the user interface. Color, in my design philosophy, serves as a tool to support the purpose of the content. It plays a vital role in conveying critical information, such as the hierarchy of content, interactive states of elements, and distinguishing between various interface components. When developing the color palette for LineupX, I adhered to brand guidelines as a starting point. I began with a calming shade of lavender and systematically crafted the secondary and error state colors, ensuring that each hue served a specific purpose in facilitating user comprehension and enhancing the overall user experience.
BUTTONS
In my work for LineupX, I dedicated meticulous attention to crafting buttons that were not just visually appealing but also highly functional. I ensured that buttons had distinct states, each represented by its unique color—primary, secondary, tertiary, and links. This allowed users to easily discern interactive elements, reinforcing the intuitive nature of the platform. Additionally, I developed a component for buttons with icons, enriching the interface with meaningful visual cues that complemented the platform's functionality.
INPUT FIELDS
Given LineUpX's need for extensive user input, a robust and consistent design system for its input fields was paramount. In response, I invested significant effort into crafting an array of over 80 distinct states for input fields, tailored to various user interactions and feedback scenarios. These encompassed everything from standard text inputs to dropdowns, checkboxes, and date pickers. By meticulously designing and documenting these input field variations, I aimed to ensure that user input remained intuitive, error-free, and visually cohesive throughout the platform.
TOOLTIPS AND CALLOUTS
In anticipating the substantial amount of user input that LineUpX's platform would require, I recognized the critical role of tooltips and callout alerts in enhancing user experience. To aid error prevention and provide users with essential information, I diligently implemented tooltips and callout alerts throughout the interface. These elements served as valuable aids in offering error awareness and guiding users toward informed actions.
OTHER ELEMENTS THAT I WORKED ON